You've just joined the greatest networking company in the universe. You're excited, euphoric, anxious to spread the word about the great product you have to offer. So, do you contact family and friends?
Of course! However, not until you have a business plan and belief in the industry.
Many of your sponsors will tell you that your enthusiasm will cause people to want to join you. They will tell you that people hear your music not your words. And that's true for most people, however, it does not hold true for your family and friends.
Why should you wait when you've most likely had a great product experience and are confident in your ability to convince your family and friends that this is the greatest thing since sliced bread?
First off, your family and friends do not know you as a sliced bread supplier, they know you as little Johnny or Mary no matter how old or experienced you may be. In addition, you probably don't know anything about the 100+ BILLION Direct Selling/Networking industry.
It doesn't matter that many of the most natural, cutting edge, efficacious products come from this industry. The mainstream bureaucracy (media, government, education and health care) constantly bombard your family and friends with propaganda indicating that the cutting edge products and services provided by the networking community are not comparable to, let's say, to the products that an actor, posing as a doctor, present to them through massive and sophisticated advertising campaigns.
It's amazing to me that friends, family or associates can recommend a product to family, friends and associates that they have personally experienced and that recommendation will not carry as much weight as a slick ad.
It must be that most people do not realize that the media, government, education, health care industry are all businesses. They all want your money, attention, loyalty in exchange for the products and/or services they provide.
Yes, direct selling/network marketing is also a business, a real business, a 100+ BILLION dollar a year business. And, by the way, a great business. A networking marketing company takes care of all the paper work, manufacturing, warehousing, shipping, customer service, etc. allowing the distributor freedom to personally share the product with and take care of their customers. Sounds simple! Then why do so many people fail?
Because new distributors don't realize that they are starting a business. Even if a new distributor has some success selling products, if they don't know how to build a networking business based on personal loyalty and industry credibility, they will most likely end up leaving the industry.
While, in my opinion, to be successful in the Direct Selling/Networking industry, you need a great product and a great company you also need a business system that you can share with the customers who will become your downline. You will not enjoy the retention that ensures the residual income that makes the industry so attractive if you do not understand the business you are in and have a system in place to train and support your people.
For those of you using the Internet as a sales channel pay close attention to the “attraction” marketing methods now being taught. In effect people are being taught that they should not approach their social network until you have a relationship – have become friends. The theory is that once you have contributed, offered solutions to their problems, earned their trust and confidence they will come to you – their friend.
It is true that people buy from people they like and trust even if that person is an actor posing as a doctor in a slick ad. My point is that you have friends, family and associates who can make up the core of your business, however, you do not want to contact them until you understand the industry that can bring you and your family freedom, joy and growth.
Contact me if I can help you.
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